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Dollar-cost averaging: a strategy for market ups and downs

Our Blog Oct 24, 2018
Columbia Threadneedle Investment Team

The optimal time to invest is sometimes unclear. But dollar-cost averaging helps remove the guesswork.

Dollar-cost averaging is the practice of investing a fixed dollar amount at regular intervals, and it can be an effective strategy for investors — especially during periods of market ups and downs. Having a disciplined strategy in place can help investors avoid emotional reactions to temporary market movements. And, over time the average cost per share will usually be lower than its average market price. Here’s how it works:

Dollar-cost averaging

 

To put it simply: more shares are purchased when prices are low, and fewer shares are bought when prices are high. As a result, dollar-cost averaging may lower your overall cost per share while you accumulate more assets.

Bottom line
Investors who invest only when the market is up are always buying high. By sitting on the sidelines when the market declines, investors fail to benefit from purchasing stocks when they’re effectively on sale. Adopting dollar-cost averaging can help investors maintain discipline and usually results in a lower average cost per share.

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Dollar-cost averaging and asset allocation do not assure a profit or protect against loss. Dollar-cost averaging is a method of investing that helps reduce the risks of market timing by investing a fixed amount at regular intervals. When prices are low, your investment purchases more shares. When prices rise, you purchase fewer shares. Over time, the average cost of your shares will usually be lower than the average price of those shares. It does not assure a profit or protect against losses in a declining market. However, over longer periods of time it can be an effective means of accumulating shares. Investors should consider their ability to continue investing through periods of low market prices.